General description
As energy markets evolve, resellers are facing a strategic turning point. Traditionally, these companies acted as intermediaries, purchasing energy from wholesalers to deliver it to end customers at the POD (Point of Delivery). Today, however, their natural evolution is to move beyond this role and become wholesale players themselves—directly sourcing the energy they need from the markets.
This shift opens significant opportunities for margin optimization and portfolio control, but it also introduces new complexities and risks. Managing procurement, forecasting demand, and optimizing positions across multiple markets requires advanced tools, specialized expertise, and robust operational processes. For many companies, outsourcing these activities to a trusted partner is the most efficient way to accelerate this transition while minimizing exposure.
Gnarum’s Supply Optimization as a Service is designed to support resellers in their evolution from simple energy distributors to active wholesale market players. Our solution combines cutting-edge technology with deep market expertise to streamline operations, reduce imbalances, and unlock new revenue streams—empowering companies to compete strategically in an increasingly dynamic energy landscape.
Our client profile
The client is a medium-sized reseller that has grown enough to start considering becoming a power trader, procuring the necessary energy for its demand portfolio directly from wholesale markets. Outsourcing market operations is essential due to its limited knowledge and expertise, as well as to avoid the significant financial investment required to build an internal team. This is particularly relevant given the substantial financial exposure associated with registering as a market agent with both the TSO and NEMO.
Our challenge
The challenge was to guide the client in its transition from a traditional reseller to an active wholesale market participant. This evolution requires new capabilities such as demand forecasting, bidding optimization, and compliance with market regulations, while managing significant financial exposure linked to market registration with TSO and NEMO. Instead of building an internal team and investing heavily in technology and expertise, the client needed a solution that simplifies this journey, accelerates decision-making, and minimizes operational and financial risks.
Gnarum’s Solution
Gnarum’s Optimization Service for Supply is designed to help resellers evolve from simple energy distributors into active wholesale market players. Our integrated and automated platform unifies three essential capabilities—forecasting, analytics, and trading—into a single operational workflow, enabling efficient management of every stage of the process.
At the foundation of this solution is data intelligence. For demand-side operations, Gnarum connects directly to consumption data sources through advanced tools for acquiring and integrating customer point-of-delivery (POD) data and automatically downloading consumption measurements from the client’s ERP or market operator system.
This ensures high-frequency, reliable information as the basis for accurate forecasting and optimization. Our proprietary algorithms and multi-source data deliver high-precision demand forecasts across all time horizons—from short-term to long-term—using advanced techniques such as Ensemble Learning and Dynamic Switching to guarantee robust and reliable predictions under any condition.
Beyond forecasting, Gnarum provides optimization services to minimize imbalances and reduce balancing costs, leveraging cutting-edge tools and fundamental market insights to strengthen portfolio resilience. Finally, our integrated trading solution connects directly to energy markets, automating the entire process from bidding to energy valuation. Clients benefit from secure, continuous market access, automated offer management, and transparent performance reporting.
By combining data-driven intelligence with innovative technology, Gnarum simplifies complexity, accelerates decision-making, and empowers resellers to unlock new revenue streams while mitigating operational and financial risks—ensuring sustainable growth in an increasingly competitive energy landscape